The market forces and peer competition are powerful elements! See the response of IEEE............They are also offering open access option now! The charges are approx 1750US$ for standard length paper in an IEEE journal or transaction.
Thanks and Best Regards===================================
Many authors in today's publishing environment want to make their research freely available to all reader communities.
To help authors gain maximum exposure for their groundbreaking research and application-oriented articles, IEEE will now be offering three options for open access (OA) publishing—Hybrid Journals, a Multidisciplinary Open Access Mega Journal, and fully Open Access Journals—all designed to meet the varying needs of our authors throughout their careers.
http://www.ieee.org/publications_standards/publications/authors/open_access.html
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